NFCC Campaigns
The National Fire Chiefs Council leads and supports national campaigns to raise public awareness of fire and other safety risks, promote safer behaviours and help prevent avoidable deaths and injuries.
Working in partnership with fire and rescue services, government and other organisations, NFCC campaigns provide consistent, evidence-informed safety messages and resources that can be delivered locally to help protect communities across the UK.
NFCC also collaborates with a wide range of partners to support and amplify campaigns that address shared public safety priorities.
Know the Fire Risk
The ‘Know the Fire Risk’ campaign highlights the potential fire hazards associated with emollient creams, which are widely used for treating skin conditions.
The campaign was developed with the Medicines & Healthcare products Regulatory Agency (MHRA) to update advice based on academic research which identified that all emollients, including paraffin-free emollients were a fire risk when embedded in fabrics.
The safety advice is most relevant to regular users of emollients that smoke, have limited mobility or slow mobility, live alone and receive care.
Lithium-ion batteries
Lithium-ion batteries power many everyday products, from mobile phones and laptops to e-bikes and e-scooters. Find out how to buy, charge and dispose of them safely to help reduce the risk of fire. Our guidance also includes specific advice on charging e-bike and e-scooter batteries safely and information about the Charge Safe campaign.
Stay Fire Safe
Developed in 2022, this national campaign was launched in response to NFCC’s concerns that rising costs could force people to make decisions and change behaviour which might increase their risk of fire or carbon monoxide poisoning.
Two toolkits were produced to support the ongoing campaign, A prevention toolkit for homes and a protection toolkit to support businesses.
The campaign was developed with fire and rescue services, Fire Kills and Crimestoppers.
Wildfire Aware
Many people may be unaware of the risks associated with fires in the open. Even a small fire can lead to a wildfire.
Wildfire Aware has advice to reduce the risk of starting a wildfire and information about the increased risk of wildfire in the UK linked to climate change.
Be Water Aware
NFCC’s drowning prevention and water safety campaign raises awareness of the everyday risks around water. It aims to highlight advice so people can spend time in, on and around water safely and advise them on what to do if they or someone else ends up struggling in the water.
The campaign is underpinned by the UK national drowning prevention strategy and campaign work has also helped develop Respect The Water, a national campaign for members of the National Water Safety Forum.
Be Water Aware runs as an awareness week in April each year and is part of a coordinated calendar of campaigns by forum members.
Fire Kills
The Fire Kills campaign is run as part of the Government’s commitment to help prevent fatalities and injuries from accidental fires in England.
The campaign is aimed at raising awareness of everyday fire risks that are present in the home and encourages all householders in England, particularly vulnerable people, to test their smoke alarms regularly.
NFCC works closely with Fire Kills to support the campaign and work collaboratively on projects and messaging for emerging risks to benefit the fire sector.